Footage/Sketches

I have filmed a fair amount of my video and decided to sketch out some of the effects that I may choose to put onto my viral. I want it to appear that the actions are being repeated but are also interesting to do and entertaining.

 

Thumbnails of poster development

These are just a few images of how my posters ideas are developing, they're all fairly rough for the moment but they get across the kind of idea I hope to portray. The posters need to be colourful and exciting to interest the audience which is why they're quite over crowded, hopefully they'll look better to scale at A2.

Viral Story Boards

These are the initial story boards that I was trying out after doing my research, photographs and sketches. There isn't really anything concrete to them but they allowed me to get some of my ideas down on paper.



This is the storyboard which I am going to base my main viral on, depending on how it works out with the amount of footage I can fit into the video.

futher posters after group crit

These are some of the poster designs that I did in colour by hand, I've kept them in keeping with my colour palette so that they would match with the rest of my brand. I experimented with the layouts and shades of colour as well as textures to see what I liked. Most of the posters I've done are A4 but two of them have been done on A3, these include more detail about the event and campaign.  

Poster designs following group crit session

After the session I decided to go a bit more adventurous with my poster designs because the original ones were truly shocking! I got the idea for these from Jen :) who suggested I did something along these lines, and I think they have worked out alright. These were done by hand because I think that it would make for a more effective poster than it being computer generated, also it may defeat the point slightly. I will add colour to these but to begin with just decided to design them in fine liner and see what they would look like, I did them on A4 so they would have to be scaled up to size. 

Initial photographs from keywords

This page reflects some of the groups of images I took in relation to the sketches I had previously done, I have grouped them in accordance to which bit of the video they would represent. The top left section is focusing on the design work that is around the university created by some of the students. The bottom left focuses on the hardware that the students use, ie the apple macs and mac rooms. The other section shows the stairs/lift and students moving about, focusing on travelling around the university building.





These photographs focus on some of the physical materials that students use whilst designing, I plan to use footage of these in the viral.

Viral research for branding viral

These aren't technically viral videos but I liked the idea that in both videos you couldn't see the person who was doing the actions which were on screen. I plan to film my viral in this fashion because then the person performing the actions could be any student, future, present or past! Also it means that the main focus of the video is completely on what actions are being done as opposed to whom may be doing them. As well as including screens shots of the videos, I also included sketches inspired by the videos.

(opening credits to Napoleon Dynamite)

 

(opening credits to Se7en)

Initial sketches based on the keywords

I decided to work initially from my keywords to see what images I generated and to help influence my initial images. These were just quick drawings to start the ball rolling! 

Branding Viral Spider Diagrams

These are my initial spider diagrams concerning the new viral element and possible routes to follow, as well as my actual chosen theme. I have decided to focus my viral on the students and what they end up doing during the course. My spider diagram also out lines some of the keywords which I want to be represented through my viral. 

Initial Poster Designs

These initial drawings for my posters are very basic and were done rather spur of the moment, just the first idea that popped into my head, so they're not very well formed or particularly successful but they are my original starting point. They were focused on the idea of letters being sent or travelling from one person to another. 

Handwriting Microsite Print Screens

Think my microsite is coming along  nicely! Just a few print screens of it in action :) Most things on screen are animated so that something will happen when they are rolled over so that it would be fun and interactive for the user.