Friday, 24 February 2012

Brand Palette

 I went through a lot of development and experimenting before I settled on my palette. I wanted it to look fun and colourful so that it would be inviting for the audience and encourage them to take an interest in the campaign. I went for quite a simple name style, just the name handwritten in a slightly scripted fashion and the basic envelope as the logo. I decided that the logo could come in a range of shades, depending on where it was being used and what it would suit most. 

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